A developer who speaks marketing and builds campaigns that actually work.
Digital Marketer
Email campaigns, dynamic banners, and marketing production at scale
Introduction
Before I became a "frontend developer" I spent years deep in the trenches of digital marketing production — building eDM templates and campaigns in Salesforce Marketing Cloud (ExactTarget), creating dynamic HTML banners for Google DV360 and DoubleClick, and managing campaign deployments for some of Australia's biggest brands.
I ran the Myer eDM account at Clemenger and the Australia Post Salesforce offering at Isobar — including a full modular template overhaul. That means I know the pain of Outlook rendering (120 DPI scaling, anyone?), the art of responsive email design, and the operational reality of deploying to millions of inboxes. I've built template systems and debugged more rendering issues across more email clients than I'd like to admit.
This background gives me something most frontend developers don't have: a deep understanding of how marketing teams work, what they need from technology, and how to bridge the gap between creative intent and technical delivery.
Experience
- Contract
eDM Developer
World Vision Australia
Short contract covering BAU eDM development — translating designs into HTML emails for the Child Sponsorship program, plus branded templates for the team's internal SharePoint site.
Technical Producer
Bower House Digital
Poached from Clemenger after impressing the CEO with my Salesforce work. Modernised the team's entire eDM development pipeline — new tooling, streamlined asset workflows, and a complete overhaul of their Salesforce Marketing Cloud system with reusable templates, code snippets and helper functions.
eDM & Banner Developer
Clemenger BBDO
Sole developer on the Myer eDM program — end-to-end ownership from design through Salesforce Marketing Cloud deployment, subscriber lists, scheduling, dispatch and reporting. Created a modular template system for NAB emails. Dynamic HTML banner campaigns for BMW, NAB, TAC and Belong across DoubleClick and Sizmek.
- Contract
eDM & Banner Developer
The Royals, Trout, Cummins & Partners
Built a content-agnostic master banner template for AustralianSuper — dynamic frame count, timing, images, transitions, fonts, urls — all controlled through a data feed. The client could roll out completely new campaigns without any developer involvement. It happened to coincide with Google launching their DV360 platform, and my implementation was included in their showcase for what the new system could do. A year later The Royals reached out to say the client was still running every campaign through my template, and was looking for minor branding updates to continue use of the template system.
eDM & Banner Developer
Isobar Australia
Sole developer on the Australia Post Salesforce Marketing Cloud program for 2+ years. Designed and implemented a complete process overhaul — modular code templates, structured brief documents and tiered pricing — that fixed client friction and dramatically sped up delivery. Also built a standardised dynamic banner template used across numerous campaigns for clients including Holden, Jetstar, Seek, Save The Children and many more.
Skills & Tools
Achievements
Redesigning how Australia Post briefed and built emails.
I was the sole developer on the Australia Post email program at Isobar for over two years — marketing, transactional, the lot. The process was painful: incomplete briefs from multiple client teams, small tweaks treated the same as full custom builds, and no shared language for what we were actually making. So I proposed a complete overhaul. I built modular email templates mapped to the most common layouts, each with unique IDs and documented content fields. Then I created brief documents that forced the client to fill in only the fields that matched those templates — no ambiguity. Finally, I set up tiered pricing so simple template work was quick and cheap, complex work was scoped properly, and anything outside the system was quoted as custom. It transformed the relationship. Briefs came in clean, turnaround dropped, and I could actually focus on building rather than deciphering what was being asked of me.
Building banners so flexible that Google made them a case study.
At The Royals, I built a master banner template for AustralianSuper that was genuinely content-agnostic — dynamic frame count, timing, images, transitions, fonts, urls — all controlled through a data feed. The client could roll out completely new campaigns without any developer involvement. It happened to coincide with Google launching their DV360 platform, and my implementation was included in their showcase for what the new system could do. A year later The Royals reached out to say the client was still running every campaign through my template, and was looking for minor branding updates to continue use of the template system.
Running the Myer email machine solo.
At Clemenger, I was the sole developer on a relentless stream of Myer eDMs — full end-to-end ownership from receiving designs through to Salesforce deployment, testing, subscriber lists, scheduling and reporting. The client sent incomplete briefs, changed direction constantly, and had different teams sending conflicting instructions. I became the last quality check in the chain, catching issues and pushing back up the line before writing a single line of code. It wasn't glamorous work, but it taught me that half of production at scale is process discipline, not technical skill.
Looking for someone who gets marketing AND code?
Most marketing developers just build what's briefed. I fix the process, build the systems, and make sure it actually works in the inbox. Let's talk.